Turtle Wax is a manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941 and is currently headquartered in Addison, Illinois.
Hirsch’s main product, a liquid car wax, was initially called Plastone, until Hirsch changed the product name to create the association with a turtle’s hard shell. Turtle Wax is the largest automotive appearance products company in the world and distributes its products in more than 90 countries.
For more than 75 years, Turtle Wax® continues to develop products to protect and restore cars. As a family-owned company calling Chicago home for generations, Turtle Wax proudly produces innovative product lines to meet the ever-changing needs of both car consumers and the automotive industry, setting the new standard in shine™.